Sony Music Officially Issues Statement Announcing Davido’s Deal

According to Sony Music , the deal signals the
company’s intent to gain a firm footing in
Lagos, Nigeria. Sony announce Davido signing
– Sony Music have officially announced the
signing of superstar Nigerian act Davido to a
worldwide deal.
“This deal represents a step forward for Sony
Music Entertainment as it grows its roots in
Africa,” the statement read. “Announcing its
official presence in Lagos, Nigeria verifies Sony
Music Entertainment’s decision to pursue new
business via the introduction of on-the-ground
operating entities in an expanded number of
markets in the region.”
“The timing of the decision is based on the
convergence of a number of positive indicators
in Africa’s economy and positive signs in the
music industry.”
“We are thrilled to welcome Davido into the
Sony Music family,” Sony Music’s President,
Northern & Eastern Europe and Africa, Adam
Granite said. “We are very much looking
forward to bringing one of Africa’s biggest
stars to the world. We are also excited to
partner with Kamal Ajiboye, Davido’s manager
as well as Efe Ogbeni, who will be executive
producing the album on our behalf.”
Davido also expressed his happiness at the
deal, saying he was going to make the
continent and his fans proud.
“Music is the universal language that unites
and betters the world. It’s always been my
dream to take my music and culture to all
corners of the world so I’m blessed to be
partnering with Sony Music Entertainment on
this next chapter. My number one aim is to
make my fans and Africa proud”